Within the first few seconds of the production, the entire audience and I shrieked, yelled or cooed as a huge rubber ball sprang right out of the screen and right at us.
"Monsters Vs. Aliens 3D" was the first film I had been to see of the new 3D films that are all the rage at the moment and it was clear that Dreamworks were using the film to showcase the new format.
At every opportunity there was to involve the audience, a prop or character or vehicle hovered over us and drew us into the action.
I thought it was absolutely brilliant. But then, as I said, I think the film was specifically designed to show off the new experience.
When I went to see Ice Age 3: Dawn of the Dinosaurs not that long afterwards, the 3D element did not add anything to the experience. The film was good enough without a gimmick such as 3D and the format wasn't used to the same extent either.
Its too early to say whether 3D films will continue to prosper, but there are some people who will definitely be gaining something from this new experiment: the owners of the cinemas...
I took a complete double take when the vendor said it would be £18 for two tickets to Ice Age 3. That's an obscene price to go and see and film and for that reason, and that reason only, I will probably avoid 3D cinema if at all possible.
Well actually, I might go and see James Cameron's Avatar. It sounds quite exciting...
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